COFCO’s food supply chain e-commerce platform is built around the vision of “a global supply chain and quality products crafted with care.”

       As a food supply chain e-commerce platform under COFCO, it draws on COFCO’s global supply chains to bring customers healthy, delicious, convenient, and delightful food, along with attentive service. Operating on an S2B2C model, it delivers quality products made and selected by COFCO to consumers through integrated online and offline channels. It champions the brand philosophy of “Buying Natural Products and Enjoying Exquisite Life,” catering specifically to emerging middle-class families.

       Committed to high-quality development, COFCO Womai.com serves as the brand operator for COFCO’s food e-commerce platform. It follows the strategy of “sourcing food from the mountains and the sea,” and dedicates itself to building the concept of “Buying Natural Products and Enjoying Exquisite Life.” Its private-label portfolio covers a wide range of categories, including grains and oils, snacks, fresh fruits, seafood, meat, eggs, and dairy. Its key brands include: Youcai (a healthy kitchen food brand), Smart Time (a healthy food brand), Sundry (a natural food brand), and MFC (an imported food brand centered on the “Made for China” value proposition). It also operates closed and semi-closed S2B2C food supply chains, offering customers a one-stop supply solution for COFCO products.

WEBSITE:   www.womai.com
CONTACT:  +86(10)-57371500
                    womai-news@cofco.com